CLOSING STATEMENT

While taking the course, ENC3252, I learned many skills through various assignments that benefitted me for my occupation as an advertiser. I learned that advertising is solely communicating a message efficiently to various audiences. Through the trade publications assignments, I found insider news and information coming from the advertising world. I performed research about the advertising field through the trade publications. The content marketing campaign settled my decision in becoming an advertiser. I enjoyed pitching my idea to my team regarding a campaign for a local small business. I believe this prepared me for future pitches to future team members. I learned that online media presence has a large impact on the revenue and traffic a particular organization receives. I learned this through the content marketing project.

 

I discovered that social media advertising is something I want to continue to pursue. I created personal native advertisements which I really enjoyed. I found that I enjoy creating content for brands. For the native advertising project, I created a Pinterest ad where I took my own photo and edited it to appear in-stream on Pinterest. Another content-based assignment I enjoyed was the place-based branding project. For this project, I visited several healthy food restaurants in Gainesville and created a video highlighting menu items and reasons why a new student should visit. Content marketing is my strong suit.

 

I hope to continue my pursuit to become an advertiser and specialize in social media content marketing. I desire to manage others and guide them through creating content as well. I believe learning more about graphic design would better my skills as a content creating advertiser. I want to help small businesses improve their online presence. I learned through this course that a businesses’ online presence can make or break their potential opportunities. The signature story project and knowledge branding pieces helped me understand what to look for in a small business and how to highlight those aspects. I have an idea of what should be included on a businesses’ website and social media in order to draw in new customers.

 

Thank you,

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Rylee Andrews