My Work

This is my Project Page. Here you will find the projects I completed during my semester in ENC3252, Writing for Strategic Communication, at the University of Florida.

Place-Based Branding Project

For this project, I visited several health food restaurants around Gainesville and highlighted different features that may attract new UF students. As a new student, it may be difficult to provide quick and healthy meals. This project provides several restaurants that feature quick and healthy meals.

https://youtu.be/gjkBBKCdfGM

Native Advertisement

For this project, I created a Pinterest content piece for EVRY Jewels that appears in-stream as a native advertisement. I used my editing skills on Procreate to create this advertisement and my knowledge of Pinterest to picture the ad as if it was sponsored content.

Open PDF

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Content Marketing Campaign

For this project, I created a campaign to help Gainesville small business, Florida Team Cheer, grow its online presence. I chose this business because I am a cheerleader myself. Poor social media presence can be detrimental to a company's business, so I created a content marketing strategy for this company.

Open Campaign

Trade Journal #1

For this project, I gathered insights and resaerched trending stories through online trade publications in the advertising industry.

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Trade Journal #2

Each week featured the latest news happening in the advertising field. Some articles were written to provide tips for other advertisers in the industry.

Trade Journal #3

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I found some articles relating to my interest in social media advertising. I was able to see how modern advertisers are targeting younger audiences through social media.

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Trade Journal #4

In this trade journal entry, one advertisement struck my interest. The Oikos Strength, Not Smiles campaign explained how their advertisement emphasized the health benefits of their yogurt instead of the delicious taste. I enjoy healthy food and advertising, and this trade journal article features both.

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Trade Journal #5

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Several trade journal articles mention future expectancies within the advertising industry. This trade journal entry introduces the future of Panera Bread with personalized experiences as well as the trending personalization of sleeping products.